002: How She’s Scaling Her Podcast Production Company with Caroline Hull Part 1
Want to get a behind the scenes peek at what it takes to grow and scale a done-for-you service business? If you answered, “yes,” then you’re in for a treat! This episode is the first of a special series where we’ll follow my client, Caroline Hull, for a year as she grows her podcast production business!
We talk about how she got over 10 hours a week back into her schedule and doubled her revenue within just 60 days of us working together. We discuss how she made the decision to hire support and she’ll give you some guidance on how to make that decision for yourself! She also shares how she’s built her marketing to support her business with a waitlist that continues to grow as her business does!
WHAT’S IN THIS EPISODE:
- How Caroline got into this business after starting her own podcast about being a creative business owner
- Her transition from a stationery business into a podcast production company
- How deciding to homeschool her daughter helped her to make this decision to transition her business
- When she realized she wanted to grow her business beyond just herself
- Getting used to exercising the muscle of getting support and knowing when is the “right” time to hire
- What changes Caroline implemented into her process to take back more hours in her day (over 10 hours per week!)
- Her experience of rebranding her business and how she’s set up her marketing to build a growing waitlist
- What Caroline’s focusing on for the next few months and deciding which revenue opportunities to pursue for company growth
- Her advice for someone who is considering getting support whether it’s from a coach, employee or someone else
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ABOUT TODAY’S GUEST: CAROLINE HULL
Caroline is a podcasting expert and owner of Wild Home Podcasting, a boutique podcast editing and production agency, and a homeschool mom who helps at-home podcasters launch their voices into the world. She discovered her intense love for podcasts after launching her own podcast with her biz bestie and in the process, finding her own confidence and voice. Caroline believes that everyone has a unique perspective and story worth sharing. She has a passion for helping others do this through their podcasts.
Caroline has been featured in podcasts such as Generation.Mom, Proof to Product, Positively Creative, How to Fail, Day in the Life and Creative Biz Rebellion. She also shares podcasting tips and a peek into her wild life on her podcast, the Wild Home Podcast.
CONNECT WITH CAROLINE ONLINE:
Website: wildhomepodcasting.com | Instagram: @wildhomepodcasting
