034: How To Pivot In Your Business with Adrienna McDermott
Today I had a conversation with Adrienna McDermott, a current CEO Roundtable member. Adrienna has a unique story of how she got into the world of online business and I’m so excited for you to listen in on our conversation.
Adrienna became an entrepreneur after starting a bridal boutique, wedding planning and floral business with a friend. After feeling burnt out and depleted, she discovered that she wanted to take a different path and eventually got into digital marketing. We talk about this journey and how she got to the point of niching down her ideal client.
She gives insight into the process of hiring and how this helped her to grow her business. She talks about how her business and the wedding industry as a whole has been impacted by the pandemic. You’ll also hear how she reached a record-breaking month this past July, how she’s been able to consistently pay herself as the CEO of her own business and what scaling means to her.
What’s in this episode:
- Why Adrienna started a digital marketing agency for wedding professionals
- The first business she started before doing what she does now
- How she pivoted after realizing she didn’t want to run that business forever
- The transition of niching down her ideal clients
- Her process of bringing on team members virtually
- How quickly she was able to see results after hiring her team
- What it means to Adrienna to scale her way
Connect with Adrienna:
Website | Instagram | Facebook
About Adrienna:
Adrienna McDermott is a former bridal boutique owner, wedding planner, and florist turned digital marketer. She is the owner and founder of Ava And The Bee, a digital marketing agency for wedding professionals. With over 10 years of industry experience, Ava And The Bee helps wedding pros create more freedom and space in their business.
She is also the founder of The Creative VA Academy, a hub for female artists and creatives who are looking to hone their natural skills and establish a profitable business that earns them a full-time income doing what they love.
When she’s not working in her signature cotton t-shirt and top knot, you can find her with a cup of hazelnut iced coffee in the pottery studio. She lives in Milwaukee, with her tripawd black lab Cooper, cat Brutus and Fiancé, Frank.
