008: Triple Your Revenue and Double Your Profit in 12 Months With Kelsey Kerslake
Investing in your team is essential if you plan to build a business that runs smoothly and without your 24/7 supervision.
Today I had the pleasure of bringing on another client that I’ve been fortunate enough to work with for over two years. I sat down with Kelsey Kerslake, Founder and Creative Director of Pinegate Road, a branding and web design agency.
We talk about shifting your mindset from freelancer to CEO and showing clients that you’re the expert at what you do. Kelsey shares how she tripled her revenue and doubled her profit within her first year of joining The CEO Roundtable, my mastermind program. She talks about how investing in her team gave her the opportunity to generate other revenue streams (as well as being able to take and fully enjoy her maternity leave!)
Kelsey also explains how she went from working over 60+ hours a week down to just 16 hours!
What’s in this episode:
- How Kelsey got started in branding and web design and how having the support from her agency has helped her transition into coaching
- What made Kelsey realize she wanted to grow her business beyond just herself
- Her expectations for hiring out and what surprised her most about hiring a team
- How she felt after bringing on support in her business
- The biggest challenges she faced while building an agency
- Her advice for someone struggling with the balance of trusting their team to take ownership over their role and jumping in when needed
- What it takes to be open and clear with your team to dissipate problems and get on the same page with each other
- How Kelsey planned for maternity leave
- The steps she took to build out processes and what types of roles she hired out before leaving
- What it looked like to design her life around her business in order to do what she wants on her own terms
- How she tripled her income and doubled her profit after working with Nicole
- Her advice for prepping for a break from your business and investing in your team
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ABOUT TODAY’S GUEST: KELSEY KERSLAKE
I’m Kelsey Kerslake, founder and creative director of Pinegate Road and I’ve been helping entrepreneurs and businesses build their brands and online presence for over a decade. I deeply believe that everyone has the potential to make their dreams reality and my agency helps people do just that. As your creative director, my job is to help take the vision in your head, ground it in strategy, illuminate it with design, and make it your digital reality.
CONNECT WITH KELSEY ONLINE:
Website: Pinegate Road | Instagram: @pinegateroad
